Monday, September 24, 2007

Domestic auto-makers speed up patent filings

Business Standard
Rediff
http://www.rediff.com/money/2007/sep/25auto.htm
September 25, 2007 03:22 IST

Faced with growing competition from global automotive companies, domestic auto-makers are furiously patenting their technology as a way of defending themselves against the competition.

This is reflected in the fact that the number of patents filed by the six top local auto makers in the country jumped 85 per cent in just 18 months since January 2005 against the 10-year period between Januray 1995 and December 2004, according to data from Evalueserve, a firm that tracks patent filings.

In contrast, companies like Maruti [Get Quote] Suzuki, Hero Honda and Ashok Leyland [Get Quote] (which has a tie-up with Iveco) that depend on their global partners for the bulk of their technology account for just 2 per cent of all patents filed.

"Automobile companies realise that foreign models will find ready takers in the Indian market and falling import tariffs are lowering the price barrier. With increasing competition, patented technology that offers new features can help save market share," said Vaishali Jajoo, an auto analyst with Angel Broking, adding: "In the future, companies will use patents on diesel, gas and hybrid models to tap market share."

The overall success rate between patents filed and those that were eventually granted -- a reflection of in-house research and development ability -- is also impressive.

The number of patents granted to the major auto makers -- Bajaj, TVS [Get Quote], Mahindra & Mahindra (M&M) and Tata Motors [Get Quote] -- as a ratio to the number of patents filed is 24.38 per cent.

Among the companies, Chennai-based TVS Motors, which was recently accused of infringing patent rights by Bajaj Auto [Get Quote], is the leader in terms of the sheer volume of patent filings in India.

According to data from Evalueserve, the company has filed 131 patents to the Indian Patent Office since January 1995, of which 70 per cent have been filed since January 2005, speeding up after its joint venture with Suzuki ended in 2001.

However, when it comes to the success rate, Tata Motors takes the top honours, with the ratio between patents filed and issued at 60 per cent.

"Our expenditure on research and development (R&D) has always been over 2 per cent of turnover. The frequency of filing patents will also increase in the future," said the company, which is the maker of the first fully indigenously built car, Indica.

The company's expenditure on R&D was Rs 797 crore in 2006-07, a 67 per cent increase over the previous year.

In terms of the success rate of the number of patents filed and applications accepted, Tata Motors is followed by Bajaj Auto, with a success rate of 22 per cent on 53 filings since January 1995.

Among the prominent patents to its name is the DTS-i technology (Digital Twin Spark-Injection) that powers its flagship brand Pulsar. Earlier this year, Bajaj Auto had introduced two variants of this technology.

TVS Motors comes third with a success rate of 20 per cent on 131 applications filed over the same period. The company executives refused to talk on any patent-related subject owing to the dispute with Bajaj.

The company has used technologies like VTi (variable transmission ignition) and RTR (racing throttle response) in its motorcycles. However, the company said it had kept a minimum benchmark level of 2.5 per cent of total sales on R&D.

Utility vehicle manufacturer M&M is in the fourth position with a 13.33 per cent success rate on the 30 applications it has filed since January 2005.

"Our patents are mainly in the area of engines, ergonomics and thermal management. Intellectual property rights (IPR) will be the backbone of M&M as our range of products, platforms and systems are wider now. Personally, I have four patents issued in my name in the US, Europe and Japan," said Arun Jaura, senior vice-president (R&D and global product development), M&M

Thursday, September 20, 2007

Google's Secret Patent Portfolio Predicts gPhone -- Google Patents -- InformationWeek
http://www.informationweek.com/story/showArticle.jhtml?articleID=201807587&cid=RSSfeed_IWK_News
An analysis of Google's worldwide patent portfolio shows the search giant's filings include not only mobile-phone tech, but also video games and TV.


In a new report obtained by InformationWeek, the firm claims that most of Google's patent portfolio may be missed by simply searching the U.S. Patent & Trademark Office's (USPTO) online database.

Seeking Web 2.0-related patents published during the period January 2001 to May 2007, Evalueserve says that it scoured the Delphion patent database for patents and patent applications filed at the USPTO, the European Patent Office (EPO), the Japanese Patent Office (JPO), and the World-wide Intellectual Property Office (WIPO).

Unsurprisingly, it found that Google, IBM, Microsoft, and Yahoo were the most active filers. Yet Google's patents turned out to be less evident through a USPTO search than the patents of its competitors.

"The search strategy given above concludes that only 13% of Google's total filings are at the USPTO, whereas 78% of its filings are PCT [Patent Cooperation Treaty] applications," the Evalueserve report says. "This result seems to stand out since more than 50% of the filings of Microsoft (NSDQ: MSFT), IBM (NYSE: IBM) and Yahoo (NSDQ: YHOO) are also at the USPTO. However, a closer examination reveals that around 84% of the U.S. patent applications filed by Google in the Web 2.0 space did not have Google's name printed on the published patent application, since this information was not provided to the USPTO at the time of filing."

The firm cites as an example a Feb. 4, 2002, patent by Daly City, Calif.-based inventor Louis Irizarry, "Cellular telephone case," as a patent that lends weight to rumors about a Google phone. The patent does not list Google as the owner, unlike many other Google patents. However, a search of the USPTO's patent assignment database reveals that Google is indeed the owner.

Evalueserve identifies several other non-obvious Google patents that support the notion of a Google phone: U.S. Patent number 6,982,945, "Baseband Direct Sequence Spread Spectrum Transceiver"; U.S. Patent number 6829289, "Application of a Pseudo-randomly Shuffled Hadamard Function in a Wireless CDMA System"; U.S. Patent Application number US 20070067329, "Overloaded Communication Session"; U.S. Patent Application number US20070159522, "Image-based Contextual Advertisement Method and Branded Barcodes"; U.S. Patent Application number US20060004627, "Advertisements for Devices with Call Functionality Such as Mobile Phones"; U.S. Patent Application number US20050185060, "Image Base Inquiry System for Search Engines for Mobile Telephones with Integrated Cameras"; and U.S. Patent Application number US20070066364, "Customized Data Retrieval Applications for Mobile Devices Providing Interpretation of Markup Language Data."

Google didn't immediately respond to a request for comment.

While Evalueserve makes a strong case for the value of thorough competitive intelligence, it's likely that Google's competitors, patent filers all, have done their due diligence and are well aware of Google's intellectual property claims, not to mention the interests and expertise of its researchers.

Moreover, asserting that Google may have an interest in video games, TV, and mobile e-commerce is hardly a revelation given that Google purchased an in-game ad company, AdScape, is the proud owner of YouTube, and has been pushing Google Checkout, not to mention mobile ads and assorted mobile services, for a while now.

Google getting into the document shredding business, now that would be a surprise.