Patents may stall Nano's int'l sales
The Times of India- 16 February 2009

My Tata Nano whitepaper listed on SSRN's Top Ten download list


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Dear Balwant Rawat:

Your paper entitled, "Patent or Perish: Why Your Innovation Can Be Your Competitor's Free Lunch" was recently listed on SSRN's Top Ten download list for Chicago Booth School of Business Economics Research Papers, LSICL: International Intellectual Property Protection (Topic), Max Planck Institute for Intellectual Property, Competition & Tax Law Research Paper Series and Max Planck: Intellectual Property & Competition Law (Topic). To view the top ten list for the journal click on its name Chicago Booth School of Business Economics Research Papers Top Ten, LSICL: International Intellectual Property Protection (Topic) Top Ten, Max Planck Institute for Intellectual Property, Competition & Tax Law Research Paper Series Top Ten and Max Planck: Intellectual Property & Competition Law (Topic) Top Ten and to view all the papers in the journals click on these links link(s) Chicago Booth School of Business Economics Research Papers All Papers, LSICL: International Intellectual Property Protection (Topic) All Papers, Max Planck Institute for Intellectual Property, Competition & Tax Law Research Paper Series All Papers and Max Planck: Intellectual Property & Competition Law (Topic) All Papers.

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Patent or Perish: "Why your innovation can be your competitor’s free lunch”
Author: Navtej Saluja and Balwant Rawat

Global research and analytics firm, Evalueserve, drew an interesting comparison between Tata’s much awaited Nano and the colorful Crocs footwear. The funny-looking Crocs footwear that initially elicited stares and snickers had suddenly become serious business after its launch. However, since the beginning of 2008, the share price of Crocs has fallen by 97%. One of the main reasons behind the mighty fall of Crocs is the wide availability of cheap knockoffs, which Crocs would like to eliminate from its primary markets, but it does not have the adequate patent protection to do so. In a similar vein, the unveiling of Nano, at a price of about USD 2,500 by Tata Motors in January 2008 has catapulted the image of the company, and renewed people’s interest in cheap and fuel efficient cars. Unlike the Crocs-inspired Chery S16 compact car, the Tata Nano is a smart-looking car, but is it innovative? Is this innovation sufficiently protected by patents? How can the carmaker avoid the mistakes and pitfalls that have plagued Crocs Inc.? These are some of the questions that Evalueserve has addressed in its recently released article titled, ‘Patent or Perish - Why your innovation can be your competitor’s free lunch?

Click here to get full text of the whitepaper

The full text is also available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1331899

View Balwant's other whitepapers at http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1052624